Is the iPhone X, with its starting price of $999 — with 256 GBs of RAM it will cost $1,149 — worth the money? Nope. Will you buy it anyway? Yep.

Not all of you. But enough of you. And you know who you are.

Now let me tell you why you’ll buy it.

Sure, it’s a nice phone. It has oodles of new features, such as an all-new 5.8-inch OLED Super Retina display, a faster A11 Bionic processor, wireless charging capabilities, and an improved TrueDepth camera. None of those are the reasons.

And its one “newish” feature, Face ID facial recognition, creeps me out. I’m not the only one. As my colleague and friend Mike Elgan pointed out in a recent Computerworld column, “privacy invasion [using] face recognition is 100 times more dangerous than all other” kinds of biometric scanning.

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